This is your guide to finding and using the best resources for your Business projects and assignments. Browse this page for a general introduction to Business, including info on the TP Business diplomas, new BUS related reads and recommended interesting videos. Looking for library subscribed resources? Check out the Library resources page.
Many students begin their studies in the one year Common Business Program before moving on to specialised diplomas, but do you know which are available? Read more about them at the official TP website, or keep up to date with the latest events in BUS school here.
Scale-Up and Build Your Business by
How do business founders not only start a business but ensure sustainable growth for the future? This book provides the tools and understanding that enable successful business growth at the scale-up stage. Scale-up and Build Your Business distils the author's two decades of working with high-growth, high-performing independently owned and managed businesses, including Cobra Beer, Hotel Chocolat, Belvoir Cordials, Thatcher's Cider, Pacific Direct and Go Ape. Over many years David Molian and his colleagues have identified both the drivers that accelerate growth and the blockers that prevent it. Through case histories, industry analyses and numerous examples this book details five key challenges faced by ambitious entrepreneurs, and documents how they overcome them. For each key challenge this book describes the accelerators and bear traps which will help or hinder the journey to successful growth and the creation of long-term, sustainable, independent value that translates into successful exit. The lessons within this book will be invaluable for policymakers, advisors and ambitious business founders who want to turn a start-up into a successful and sustainable company. In a period marked by uncertainty and economic stagnation, this guide is more vital than ever.
Digital Marketing Foundations and Strategy by
DIGITAL MARKETING FOUNDATIONS AND STRATEGY, 5th EDITION provides students with a comprehensive understanding of digital marketing. Using strategy concepts as its foundation helps students to easily translate material from other marketing and business courses into the practice of digital marketing. Chapters combine marketing theory and conceptual frameworks to provide students with a foundational understanding of digital marketing issue.
Luxury Fashion Marketing and Branding by
Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR. The textbook also offers a focused discussion of the challenges faced by luxury fashion brands to meet growing customer demand for ethical and sustainable practice, including concerns related to diversity, inclusivity, and cultural sensitivity. This textbook is grounded in business practices, featuring real-world examples and international case studies from both established and modern brands. Chapter objectives and summaries aid comprehension, whilst end-of-chapter questions and activities enable further research and discussion. Luxury Fashion Marketing and Branding is ideal for advanced undergraduate and postgraduate students of fashion marketing and communications, luxury fashion business and luxury brand management. Its applied approach will also make it suitable for those studying for an Executive MBA in Fashion and Luxury Management. Online resources include an instructor's manual, lecture slides and a test bank.
From Free to Fair Markets by
A new vision of liberalism that is fair and capable of responding to the challenges of a post-COVID worldLiberalism--and its promise of market-led prosperity--was in crisis well before COVID-19. Recent decades have seen a rise in concentrated unemployment and long-term stagnation in real wages in many of the world's leading economies. At the same time, the world has witnessed a dramatic rise ofcorporate power, concentration of wealth. and the failure of liberal societies to address some of the most pressing challenges of our time. To survive, liberalism will need a radical reboot-to find new ways of tackling the current challenges posed by corporate power, inequality, and climate change.In this book, Rosalind Dixon and Richard Holden argue this reboot means moving beyond recent neo-liberal versions of liberalism toward a more truly democratic form-from the idea of free markets to a vision of fair markets. The book offers a new vision of fair markets as well as the concretepolicies and practical steps to make this ideal a reality. It proposes a universal green jobs-guarantee, a significant increase in the minimum wage and government support for wages, universal healthcare based on a two-track model of public and private provision, a new critical infrastructure policyfor nation states to sit alongside a commitment to global free trade, and universal pollution taxes, with all proceeds returned directly to citizens by way of a green dividend. All of these policies combine a commitment to markets with democratic commitments to dignity for all citizens, and theregulation of markets in line with majority interests. By addressing underlying systemic problems of liberal societies and simultaneously emphasizing the importance of markets in ensuring the efficiency and sustainability of these policy solutions, Dixon and Holden present a vision of markets thatare free, fair, and well-functioning, not simply free.With clear-headed analysis of how to pay for these ideas and the kind of democratic politics needed to make them a reality, From Free to Fair Markets is an accessible articulation of a new economic path for liberal societies coming out of the COVID-19 pandemic.
Understanding Sustainability Performance in Business Organizations by
This book sheds new light on the role businesses can play in contributing to sustainability objectives, and how governance actors can better encourage their contributions. Jean-Pierre Imbrogiano introduces and empirically investigates the concept of sustainability performance in businesses, which reveals how achieving social and environmental objectives is experienced within business organizations. He focuses on supply chain management as a key part in this process and looks at how this has evolved to become a vital sector in the global business landscape. He further considers the current practices of governance actors which aim to enable sustainability performance in businesses. Labelled as a 'sustainability service industry', these actors include international, national, and industry sustainability initiatives, sustainability standard setters, business consultancies and rating agencies, as well as sustainable supply chain managers in corporations. Overall, this book calls for a conceptual reorientation in business sustainability scholarship, and points towards a challenging agenda for change in the sustainability service industry. Understanding Sustainability Performance in Business Organizations will be of great interest to students and scholars of sustainable business, business ethics, corporate social responsibility, sustainable supply chain management, and sustainability governance.
Business Source Complete is a very large BUS focused database, indexing important publications such as the Harvard Business Review. Check it out using the above link, or browse some of the more recent articles below:
Looking for statistics and market data, or marketing ideas? Check out the Passport, WARC and Statista databases! More information is available on the Business databases page.
Don't forget to check out the print journals at Level 6 too! Business related print journals available include Harvard Business Review, The Edge Singapore, The SME Magazine and more!
The Library also has access to the Harvard Business Review, a well-known periodical published since 1948. You can access the hardcopies at Level 6 of the Library, or the online version here.
Looking for specific information on Singapore Business? Check out the Singapore Business Review, located at Level 6. Do note that only hardcopies are available.