Accurate reports and reliable statistics are very important for all BUS students, especially Marketing students. The Library has a number of databases for this purpose, including Passport, WARC, Statista and WGSN.
You can access the above databases at this link, or read more in the poster below.
Interested in self-directed learning, or want to brush up on your skills during the vacation? LinkedIn Learning (LiL) is a database containing learning videos on a very wide variety of topics and also has a number of Role Guides directly related to Marketing.
Role Guides are collections of online courses which introduce skills related to a particular industry role. Follow the hyperlinks below to view them:
Looking for more Role Guides? Check out the entire list of BUS related Role Guides at this link.
EBSCOhost is a broad, multidisciplinary database allows you to find full text journal articles of various subject areas. Here are some good examples of retail reports that can be found in EBSCOhost: