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Passport by Euromonitor (formerly known as GMID) is a powerful business related database containing detailed statistics on industries, economies and consumption patterns. Most staff and students find the Industries tab and the Country Reports the most useful.
Examples of industries covered include Consumer Health, Fresh Food and Luxury Goods. Some sub-industries covered include coffee, eyewear and luxury leather goods among others. Country specific statistics are available for deeper analysis. For example you could generate the annual sales of coffee in Singapore and see if there is an up or downtrend in sales. Information is also available on the brands and their market share.
Passport will be useful to anyone who is interested to look at industry specific statistics and trends by country.
For example ASC staff and students may be interested to look at Consumer Health reports and statistics. BUS staff and students may be interested in the Hot Drinks industries for research into marketing efforts.
The statistics and analyses available make Passport useful and accessible to most students.
You can change the data displayed by clicking on the first icon "Switch to table view".
It is strongly recommended to browse Passport using the available tabs, instead of using the search bar!
To explore industry information in Passport, select Industries from the top bar. Continue to select the industry you are interested in, such as Drinks, followed by the sub-industry such as Soft Drinks.
Country Reports are one of the most commonly accessed analyses. To access Country Reports, navigate to the Explore Analysis column, select Country Report, followed by the desired industry and geography. In this case, the Soft Drinks industry in Singapore has been selected. Once ready, click "Go" to continue.
The Analysis tab is displayed by default, which contains original research Passport analysts, such as overview of the industry, key trends and future forecasting.
Sales can be viewed using the graph on the right.
